“Find your sparkle”

Our Story

Here at Beasley Jewelers & Design, we have a variety of beautiful, unique jewelry in stock.

But that is just the beginning. Bring in your old, family pieces and watch us breathe new life into them: custom designs, expert refurbishing, or a total reinvention.

We have a complete design company called “The Jewelery Edit” run by gemologist Geri Croiner, if you can imagine it, she can design it. And we will build it.

Need watch help?

Our master horologist handles everything from Timex to Rolex with the same steady hands. Batteries, Straps, Bracelets, Movements we can handle it. Many services are available while you wait. Let us be your one-stop watch shop!

Your Jewelry tells a story, let us help “find your sparkle”

At Beasley Jewelers & Design, we believe every piece of jewelry tells a story — and we’re here to help yours shine. Our passion is turning your vision into something unforgettable.

“10/10 Service 10/10 Helpfulness. Geri is fantastic, the staff is friendly, and I was helped from start to finish. Came in with a picture and a budget. Geri helped me stay within budget and designed the ring I wanted for my fiancè. If you need a local jeweler who cares about what you need and who doesn’t look at you like a dollar sign. Come check this place out! “

- Dalton T.

“ If you are looking for a reputable jeweler in the Pensacola, FL area, Beasley Jeweler & Design is the place to go. I went to Beasley just “looking”. I had a diamond and setting that I wanted to change, and Geri (owner) guided me through the whole process. She is extremely knowledgeable about diamonds, settings, and all things pertaining to her business, and helped me make an educated decision about what I wanted. She listened to my ideas and made my jewelry dream come true! Her staff is attentive and knowledgeable as well, and the store stays stocked with GORGEOUS, unique pieces! I am a customer for life! “

- Shannon Prado